FAQ

Questions from site owners, SEO engineers, and publishers.

Q: Is index count a reliable KPI?

Index quality matters more than raw volume. A cleaner index often performs better.

Q: Can we automate SEO QA safely?

Yes for deterministic checks like metadata and canonical integrity, with human editorial review retained.

Q: How often should ads.txt be reviewed?

Monthly at minimum and immediately after partner changes.

Grouped by topic to help teams find practical answers quickly.

SEO Basics

1. How long does technical SEO impact take to appear?

Most teams see directional changes within 2-8 weeks, depending on crawl frequency and issue severity. Template-level fixes usually surface faster than large architecture changes.

2. Is index count a reliable KPI?

Only partially. Quality of indexed URLs matters more than volume. A smaller, cleaner index often performs better than broad low-value inclusion.

3. Should every page target a unique keyword?

Pages should target unique intent patterns, not just isolated keywords. Intent overlap is usually a stronger cause of cannibalization than exact query overlap.

Tools

4. Which tools are mandatory for a lean SEO team?

At minimum: Search Console, analytics, crawl tooling, and server logs. Add more only when ownership and decision use-cases are clear.

5. How often should we run a full crawl?

For active sites, monthly full crawls plus weekly targeted crawls on changed templates works well. High-release environments may need tighter cadence.

6. Can we automate SEO QA safely?

Yes, for deterministic checks like metadata ranges, canonical presence, and noindex flags. Editorial quality and intent fit still require human review.

Services

7. What is included in your technical SEO audit?

Logs, crawl diagnostics, index state review, rendering checks, canonical governance, speed audits, and prioritized implementation recommendations.

8. Do you support implementation or only strategy?

We support both. Teams can engage for strategic guidance, implementation planning, QA signoff, or end-to-end delivery coordination.

9. Is there a minimum engagement period?

Most clients start with a scoped audit sprint, then decide whether to continue with recurring optimization cycles based on outcomes.

Ad Review

10. How often should ads.txt be reviewed?

Monthly at minimum, and immediately after onboarding or offboarding monetization partners. Keep a change log with owner accountability.

11. Do root and subdomains need separate checks?

Yes. Inventory declarations and placement risks can vary by property, so governance should include both root and active subdomain surfaces.

12. Can ad placement changes affect SEO?

Yes. Aggressive layouts can harm UX and page stability. Review ad density, layout shift, and content accessibility before large-scale rollout.